Avid Food Truck

Avid Food Truck is an exercise in brand development and logo design.

The idea behind this brand is a food truck that offers a menu focusing on local greens. Avid is approachable and fresh.

About the Project

As an avid salad eater myself, I was excited about the possibilities of this brand. The conception of the name "Avid" came from my own enthusiasm about fresh greens. I also drew from how it feels to contribute to a sense of community. These ideas formed the foundation of this project.

To portray that the brand is about food and greens, I utilized cutlery and an arugula leaf to form the letters of Avid. That treatment was also used in the creation of a smaller "a" icon.

I chose green as the main color of the brand because it is meant to be environmentally conscious, fresh, and well, greens are green.

Process Work